B&B Success means something different to everyone.
Hitting a specific amount of revenue, providing for the family, purchasing a dream car, being the #1 in the area, having a certain amount of money in the bank, enjoying several holidays a year – these are just a few of the ways that people define success.
Like many, I grew up equating money with success! And, for a long time, that framed my definition but as I matured that changed.
For many years, my personal definition of success has never been a value in my bank account or my profit and loss account. For a long time, it’s been about helping others to build successful businesses and lead better, happier lives.
But about eighteen months ago my definition of success changed again. I realised that whilst I wanted to continue helping business owners, I didn’t want to keep working as hard as I had been and I wanted more time to do the things that were important to me.
Don’t get me wrong, I wasn’t ready to stop doing what I do.
It was more a matter of redefining my vision and making important changes. I wanted to focus my time and energy working with B&B owners online – I no longer wanted to travel or host workshops or large events. I also wanted to achieve a better balance between my work and personal life.
And I’ve achieved exactly what I wanted!
I’d always dreamed of returning to my childhood roots in Cornwall when we ‘retired’ but a few things happened that made me realise that life was too short and we shouldn’t keep saying “one day…”.
So, we brought our plans forward by quite a few years, I closed the doors on my two businesses, Creating Bookings and Creating Results, and we made things happen.
It involved a lot of hard work (and some tough decisions) but we now live in beautiful Cornwall! And I’m the proud founder of The B&B School.
I am obviously still working hard but nowhere near as hard as I was!
I am achieving a better life balance. We are “chillaxing” together as a family much more – we’re enjoying more “unplanned” days off, weekends together and I plan to have a lot more time off to walk on the beach and re-discover beautiful Cornwall.
Success is a very personal thing.
However, just because this is MY definition of success, it doesn’t mean that it should be yours.
What drives one person is very different for another. You need to recognise that this is YOUR journey and only YOU can walk it. It’s important that you don’t allow other people’s definition of success to define yours.
So, what does B&B success mean to YOU?
I thought I would share some of the ways that I help my clients and members (and myself!!) to define what B&B success really means, in the hope that this will help you to define what you want from your business and your life.
#1: Regularly read your business vision
The vision you have for your business will move over time. Take some time out and ask yourself if your vision is still the same as it was when you started.
Having a clear vision allows you to define success. If you’ve never written a business vision, then take the time to write one. Picture one day in your life three, five or ten years from now – think about the type of service you want to be offering, the people you want to be serving, the number of hours you want to be working and the level of revenue you want to be achieving.
#2: Write what success looks like for you
Just like your business vision, figure out what you want to accomplish in life. Pretend you’re at the end of your life and you are looking back. Ask yourself where you went, what you did, where you lived, who was in your life, what you did for others and what your life felt like. Think about how you want to be remembered and write it all down.
#3: Make sure your business goals fit with your life goals
As a B&B owner, work and life are intertwined. Your business goals affect your personal life. Maybe you want to achieve a higher level of revenue, maybe you want to offer a different type of service, but how does all that fit in with your personal goals? Compare the two visions and make sure they run parallel. If they don’t, adjust.
#4: Keep a daily journal of success
Buy yourself a notebook and every day write what you’ve accomplished. The first gift I give to each of my private clients is a ‘success book’ in which they have to write down every success, big or small. When you look back on what you’ve achieved over the past weeks, months and years, you’ll be amazed at how much progress you’re making.
#5: Celebrate every success, especially the little ones
Take that big vision of success and create levels to keep you excited about moving forwards. Every time you hit a level of success, ring the bell! Celebrate! Every new guest, every morning you wake up happy, every day, weekend or week off (read here why you must take time off!) and every month you hit your targets and revenue goals, reward yourself.
My challenge to you is to book a couple of hours out in the diary, find somewhere quiet where you can’t be disturbed and spend some time focusing on this.
Until next time, remember…
Define your own terms, achieve it by your own rules and build a life you’re proud to live!
And if you have time, I’d love to hear what your vision of B&B success is.