Bed and Breakfast marketing plan
Can I ask you, when’s the last time you reviewed your Bed and Breakfast Marketing Plan?
If it’s been a while then now would be a really good time to step back and look at your overall marketing efforts.
Here are some simple questions you can ask yourself that will help you to focus on your current and future marketing plans to make sure they deliver the results your B&B needs:
1. What do you need your marketing to do for you?
Are you looking to expand your online presence, bring in more direct bookings, generate more enquiries or break into a different target market? Will the current activities you have in your Bed and Breakfast Marketing Plan deliver these things for you?
2. Where are your marketing pounds are most effective?
Look at your current marketing plan and compare it to your actual results. Are you achieving the results you expected? What’s working best for you and why?
3. What isn’t working for you?
More importantly, if things aren’t working, do you understand why? Is it because you have the wrong marketing pillars in place for your aims? Do you need to tweak what you’re doing to make your marketing activities work more successfully?
4. Are you on track?
If you stick to what you’re doing, are you confident you’ll hit your targets and achieve your goals? If not, why not and what do you need to change to get back on track?
Until next time, remember …
If you want a thriving and successful business then you need to create and follow a solid bed and breakfast marketing plan because when you do then everything will easily fall into place AND you will get the results you want.
PS If you don’t think you need a plan then check out 7 Reasons To Create A B&B Marketing Plan