In free ways to market a bed and breakfast.
One question I’m asked a lot is ‘are there any free ways to market a Bed and Breakfast?’
I really get this question – I know from personal experience that when you run a B&B it can feel like you’re constantly shelling out money left, right and centre.
So, to help I thought I would share my favourite free ways to market a Bed and Breakfast – they won’t cost you a penny but some will need you to spend a bit of time to get them working.
Videos just have to be at the top of the list. They are so easy to make on your phone or tablet and let’s face it, most of us have one of those.
Videos are brilliant for lots of reasons, from helping your guests to get to know you (building relationships) to helping your B&B stand out from the competition (they can’t copy you on video!) and letting you demonstrate your amazing establishment right there and then. They also give you the opportunity to showcase the local area and all the different things on offer.
Videos are super quick to make too – especially once you get over your personal fears. You just need to understand that your viewers and fans just want to know more about you, your B&B and the local area, they are not there to judge you, they just want to find out things from you. That’s all.
So, if you’re not already doing so, I encourage you to start making videos for your business today – you can share them on social media, on your blog, on your website, on other websites and on YouTube.
Let’s be honest, if pictures are worth a thousand words then videos are worth a million!
Social Media Marketing
Social Media is another of the free ways to market a bed and breakfast, despite what you might think with ad options appearing everywhere. Good content aimed at your Ideal Guest will always get people chatting and engaging, and the more engagement you can create, the more your business page will appear in people’s timelines.
It doesn’t matter which social media platform you use, always keep your Ideal Guest in mind and write posts that they will find useful, valuable and interesting. The more time and effort you put into this, the more you’ll get out of it. Don’t discount it, just adjust your focus and stop trying to attract everyone.
Remember social media is (gasp) SOCIAL! It’s about relationships and about people – people BUY people.
Make it really easy for your fans and followers to see how good you are and what you offer. Help them to fall in love with your B&B and your location by showing them off in a way that will really resonate with potential guests. Use video, images, testimonials, tips, hidden secrets, events – anything your Ideal Guests will find valuable.
Another of my favourite free ways to market a bed and breakfast is blogging. I love blogging. It works brilliantly for lots of reasons, not least because the search engines love blogs so you are helping your business to be found on the internet.
Think about what you could easily write about, pick 2 or 3 topics you know your Ideal Guests are interested in and that you can easily write about then brainstorm how many sub-topics you could make from those 2 or 3. Each of those could give you a good few blogs if you go into detail and your Ideal Guests would find them really useful.
Blogs need to be embedded in your website and they will help you to drive traffic to your site. You can share blogs on social media and via your newsletter.
Blogs showcase your expertise, they help you build relationships with your readers and they can be turned into loads of different things, from videos to social media posts, newsletters to e-books.
Until next time, remember …
There are loads of free ways to market a bed and breakfast – you just need to use your imagination and keep your Ideal Guests in mind at all times so you attract those people who are most likely to buy from you.
Having no money is no excuse not to market your business – all you need to do is find just a little time instead.